What Can Milk Do? Our Five Favorite Kinds of Videos To Use In Your Marketing Engine — Bolder&Louder

5. The Customer Story Video

As you already know, word of mouth referrals are some of the most powerful ways to attract new business. Using a Customer Story video is a way to put this strategy on steroids by having a current customer sell your brand for you. When potential customers see how enthused and passionate your existing customers are, they’re likely to imagine that they’ll have the same experience. 

The typical format for this kind of video is to have it broken down into three parts: 

1)   the “before” – what were they struggling with before or what was life like before they discovered your company, 

2)   the “during” – how was their actual experience, and 

3)   the “after” – what is their life like now? 

Watching this format of video will excite new customers about your brand. And of course, including your best customers is the perfect way to show how much you appreciate them!