As shopping agents now research products, compare options, and complete purchases, e-commerce sites will need to support machine-led journeys.
Your technical setup, product data, and integrations must give agents the context and access they need to take action.
Miracle Inameti-Archibong is an SEO and digital marketing consultant with over a decade of experience.
In her MozCon London talk, Miracle will show you how to:
- Run an AI technical audit to find barriers for agents
- Optimize product content for context windows
- Structure product data for agent-led discovery
- Map the tools needed from research to purchase
- Improve token efficiency across your site
![How topical authority spreads (and where it doesn’t) in ChatGPT [Study]](https://mgrowtech.com/wp-content/uploads/2026/08/how-topical-authority-spreads-and-where-it-doesnt-in-chatgpt-study-350x250.png)
