What are the latest Hootsuite product features? [June 2026]

As an all-in-one social media management platform, Hootsuite helps teams publish, engage, listen, and measure, all from a single dashboard. This June, we focused on the stuff that slows teams down. That means fewer workflow bottlenecks, a true cross-network view for analytics teams, and the biggest structural shift to the platform in years.

Here’s everything we rolled out this month.

Planner: Filter by approver

Waiting on approvals is nobody’s favorite part of publishing. Now, you can filter your content calendar in Planner to see exactly which posts are waiting on specific people for approval. 

So instead of scrolling through every scheduled post to spot what’s stuck, you can isolate the backlog by approver and clear it in minutes.

This update helps teams:

• Spot approval bottlenecks before they delay a publish date
• See who’s holding up the queue, so you can balance the workload
• Keep large content calendars moving without manual tracking

Takeaway: Filter by approver and the bottleneck stops hiding in your calendar.

Analytics: Cross Network Posts widget

The new Cross Network Posts widget puts every post’s performance across your entire social footprint into a single sortable table.

Compare post-level metrics side-by-side across Facebook, Instagram, X, Threads, Pinterest, LinkedIn, TikTok, and YouTube. We’ve also added new engagement metrics for TikTok, Pinterest, and LinkedIn Pages in both Analytics and Advanced Analytics, including Reach, Engagement, Engagement rate, Impressions, Comments, Reactions, Shares, and Video Views.

Why it matters:

• Compare performance across networks without exporting separate reports
• Spot your best and worst performing content at a glance
• Get consistent metrics for TikTok, Pinterest, and LinkedIn Pages alongside your other networks

Takeaway: The Cross Network Posts widget gives analytics teams the single source of truth they’ve been stitching together manually until now.

Analytics: Pinterest data refresh improvement

Pinterest content plays the long game. A Pin can keep gaining traction weeks or months after you publish, and your analytics should reflect that. 

Post-level Pinterest metrics now refresh for up to 90 days after publication, updated every two weeks, so those late-stage engagement spikes actually show up in your reporting.

Why it matters:

• See Pinterest’s true long-term performance
• Avoid underreporting content that gains traction weeks after it’s published
• Make smarter calls on which Pins to repurpose or promote

Takeaway: This update closes a longstanding gap between how Pinterest content actually performs and what your analytics were able to show.

Social OS: A new operating system for the AI era

This month’s biggest update isn’t a single feature, it’s a new architecture for the entire platform. Say hello to Social OS: a new product experience built for the AI era. Instead of one dense dashboard, Hootsuite’s full portfolio is now organized into purpose-built apps:

• Perch for publishing and planning
• Nest for customer care and community management
• Parliament for employee advocacy
• Lumen for social intelligence

At the center of it all is Wisdom, a social-first AI agent built on more than 15 years of proprietary social data and over 150 million monitored sources.

This update helps teams:

• Find what they need faster, in apps built around specific jobs instead of one dashboard that does everything
• Work with an AI agent trained on real social performance data
• Get ready for AI-assisted workflows to become standard across publishing, care, advocacy, and intelligence

Takeaway: Social OS is less a feature release and more a signal of where Hootsuite is headed: an operating system that turns live social signals directly into business action.

Listening: Threads Keyword Search

You can now monitor public Threads conversations beyond your owned pages, tracking the keywords that matter most to your brand.

Follow keyword-based posts and their comments across Channel and Topic Analytics. Dig into sentiment, themes, influencers, and performance for each monitored keyword. And instead of starting from zero, you get 400 days of backdata covering up to 5,000 posts, so there’s context from day one.

Why it matters:

• Catch brand and competitor mentions on Threads that would otherwise go unseen
• Get sentiment and influencer context on top of raw keyword volume
• Start with months of historical backdata instead of monitoring from zero

Takeaway: Your listening strategy now covers Threads.

Want a closer look at these new Hootsuite features? Log in to your dashboard to explore June’s product updates, or start a 30-day trial to see how Hootsuite supports smarter social media management, deeper insights, and stronger results.