• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Saturday, May 30, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Direct Marketing

WestJet, Virgin Atlantic expand loyalty benefits, unlocking more rewards and connectivity for travellers

Josh by Josh
February 18, 2026
in Direct Marketing
0
WestJet, Virgin Atlantic expand loyalty benefits, unlocking more rewards and connectivity for travellers


Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa

CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying Club members can earn points with their preferred loyalty program on each other’s entire network including VS-WS codeshare flights. The update to the partnership is particularly meaningful for WestJet guests travelling on Virgin Atlantic’s Toronto (YYZ) – London (LHR) route, which serves as a popular bridge for thousands of Canadians that connect through Toronto Pearson to reach Virgin Atlantic’s primary hub at London Heathrow.

“Strengthening ties with a world-class airline like Virgin Atlantic has long delivered stronger connectivity for our guests. Today’s announcement builds on that foundation, unlocking greater value and expanded opportunities for WestJet Rewards members to engage with our loyalty program,” said John Weatherill, WestJet Executive Vice-President and Chief Commercial Officer. “By broadening the ways members can earn and redeem WestJet points, we are making it easier for guests to get even more value out of every journey with WestJet and Virgin Atlantic.”

“Our partnership with WestJet continues to strengthen, providing our Flying Club members more choice and connectivity in how they fly between Canada, the UK and beyond,” said Juha Jaervinen, Virgin Atlantic Chief Customer Officer. “As we approach the one-year anniversary of our return to Toronto, we’re pleased to deliver more ways for our customers to earn and burn through Flying Club alongside our partners at WestJet and introduce increased capacity with daily flights on our largest aircraft, 397 –seater, Airbus A350-1000 for the summer season.”

In addition to expanded earning opportunities, WestJet Rewards members will continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic, which are now available to be booked via WestJet.com. This includes redemption on WestJet marketed flights via London-Heathrow to:

  • Dubai, United Arab Emirates (DXB)
  • Malé, Maldives (MLE)
  • Cape Town, South Africa (CPT)
  • Johannesburg, South Africa (JNB)

Last year, WestJet revamped its rewards program, adding more value and flexibility, while maintaining the program’s simplicity. Integrating WestJet Rewards with Virgin Atlantic’s Flying Club marks the first airline loyalty partnership since the update and the first new reciprocal flyer partnership for WestJet in almost 10 years.

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following the 2025 integration of Sunwing, WestJet now has more than 14,000 WestJetters to support nearly 200 aircraft and connect guests to more than 100 destinations across the Americas, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, WestJet Vacations, Vacances WestJet Quebec and Sunwing Vacations, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.



Source_link

READ ALSO

LenzVU Named Top AI-Powered Marketing Automation Platform in Canada 2026

NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior

Related Posts

LenzVU Named Top AI-Powered Marketing Automation Platform in Canada 2026
Direct Marketing

LenzVU Named Top AI-Powered Marketing Automation Platform in Canada 2026

May 16, 2026
NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior
Direct Marketing

NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior

May 12, 2026
Your Data Passed Every Check. It’s Still Lying to You.
Direct Marketing

Your Data Passed Every Check. It’s Still Lying to You.

May 11, 2026
Trust Is Now a Marketing Input
Direct Marketing

Trust Is Now a Marketing Input

May 7, 2026
A Practical Guide for Businesses
Direct Marketing

A Practical Guide for Businesses

May 6, 2026
Tourisme Montréal launches summer season with strong growth across all markets
Direct Marketing

Tourisme Montréal launches summer season with strong growth across all markets

May 6, 2026
Next Post
Anthropic's Sonnet 4.6 matches flagship AI performance at one-fifth the cost, accelerating enterprise adoption

Anthropic's Sonnet 4.6 matches flagship AI performance at one-fifth the cost, accelerating enterprise adoption

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025

EDITOR'S PICK

Agentic AI Data Solutions: Types and Use Cases

Agentic AI Data Solutions: Types and Use Cases

May 29, 2025
Streamlining event detail management with BEOs

Streamlining event detail management with BEOs

June 11, 2025
Insurance Technology Consulting ROI for Legacy Modernization

Insurance Technology Consulting ROI for Legacy Modernization

February 21, 2026
Google Vids expands access to AI tools at no cost

Google Vids expands access to AI tools at no cost

November 18, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • 17 best social media tools for marketing teams in 2026
  • The AI agent bottleneck isn't model performance — it's permissions
  • How Duolingo Turned a Fake Resignation into a 300-Brand Social Media Phenomenon
  • Direct Mail Small Business ROI: Is It Worth It?
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions