Triangle Rewards, Tims Rewards Launch Loyalty Partnership

Loyalty members who link Tims Rewards and Triangle Rewards accounts will earn Canadian Tire Money in addition to Tims Rewards points at participating Tim Hortons restaurants

TORONTO, ON–Two iconic and beloved Canadian brands – Canadian Tire Corporation, Limited and Tim Hortons– have officially launched their linked loyalty partnership, helping Canadians get more value from their everyday routines. Members of both programs can now link their Tims Rewards and Triangle Rewards accounts to earn up to 5 percent in Canadian Tire Money on their eligible Tims purchases* in addition to the Tims Rewards points they already earn at participating Tim Hortons restaurants**.

“The Triangle Rewards and Tims Rewards partnership is built around one of the country’s most familiar routines: a Tims run,” said Darryl Jenkins, Executive Vice-President and Chief Development Officer, Canadian Tire Corporation. “Partnering with Tim Hortons, an iconic brand and industry leader, will give millions of Canadians an easy way to earn Canadian Tire Money on their Tims purchases and will further expand our Triangle Rewards ecosystem which is designed to create everyday value for Canadians by rewarding members in more places, more often.”

“We’re always working on delivering more value for guests and this iconic Canadian partnership does just that because guests will earn both Tims Rewards points and Canadian Tire Money on their orders at Tims,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “We’re proud of all the value we give Tims Rewards members as part of our loyalty program – including earning points on purchases, redeeming points for their favourite Tims products, exclusive Members Only offers, and more. It’s exciting that Tims guests can now also earn Canadian Tire Money on their Tims runs, which can be redeemed at other iconic Canadian banners – like Canadian Tire, SportChek, Mark’s and more.”

How Canadians can earn more at Tims
There are several ways members can get value through this loyalty partnership. In addition to Tims Rewards points, linked members can earn up to 5% in Canadian Tire Money on eligible purchases* at Tim Hortons restaurants** when they scan for Tims Rewards or order in the Tim Hortons app. Here’s how:

• Scan for Tims Rewards: Earn 2% on eligible Tim Hortons purchases* (pre-tax)
• Scan for Tims Rewards and then pay with a Triangle® credit card: Earn an additional 2% on total Tim Hortons purchases (post-tax)
• Use a Triangle credit card as the payment method for Scan & Pay in the Tims app: Earn an additional 1% on eligible Tim Hortons purchases* (pre-tax)

How to Link Accounts
Linking accounts is quick and easy, giving linked members the opportunity to earn Canadian Tire Money on their regular Tims run. To link accounts, visit triangle.com/timsrewards and click Link Accounts. Customers will be prompted to log-in or sign-up for both Triangle Rewards and Tims Rewards and can follow easy instructions to link their accounts.

Redemptions work the way members already know and love
Whether stopping for coffee on the way to work, grabbing lunch between errands, or treating the family on a road trip, rewards members can earn Tims Rewards points* and Canadian Tire Money when they make a purchase at Tim Hortons restaurants**. Linked members can continue to redeem rewards through Triangle Rewards and Tims Rewards the same way they do today:

Canadian Tire Money can only be redeemed at Canadian Tire, Party City, SportChek, Mark’s, L’Équipeur, Pro Hockey Life, Sports Rousseau, Hockey Experts, Atmosphere, L’Entrepôt du Hockey and participating Sports Experts locations across Canada.

Tims Rewards points can only be redeemed at participating Tim Hortons restaurants**.

A partnership built around everyday, Canadian value
With more than 12 million Triangle Rewards members, almost 8 million Tims Rewards members, and millions of guests visiting Tim Hortons every day, the scale and reach of this partnership will help members earn Canadian Tire Money through daily routines they already enjoy.

Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) (or “CTC”), is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; and sports retailers SportChek, Sports Experts, Pro Hockey Life, Hockey Experts, and Atmosphere, which offer the best-in-class brands in active wear and sports gear. The Company’s over 1,600 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. For more information, visit Corp.CanadianTire.ca.

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.