Try new AI tools from Google Ads and Analytics

It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now, and more importantly, what you should do about it.

When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. And now, you can stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you.

We’ve also revamped the Google Ads homepage to surface timely AI-powered insights cards personalized to your business

. You now have the context you need to confidently adjust your strategy, ensuring you capture new demand the moment it appears. Want to understand how competitors are impacting your impression share or what trends could improve your campaigns? Use the prompt box above the insights cards to generate a custom insight based on what’s top of mind.