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Home Google Marketing

Step into the world of tango on Google Arts & Culture

Josh by Josh
August 8, 2026
in Google Marketing
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Step into the world of tango on Google Arts & Culture


Journey into the heart of one of Argentina’s most passionate and iconic cultural treasures: tango. Through a new collection on Google Arts & Culture, we’re bringing the history, music, and spirit of tango to users around the world.

Google Arts & Culture has long been committed to preserving and celebrating Argentina’s rich heritage, having collaborated with 25 local partners across the country. Following the success of Argentina’s Table — our exploration of the nation’s diverse culinary scene — we’re now turning our focus to the dance and music style that’s captivated global audiences and earned a place on UNESCO’s Intangible Cultural Heritage list.

In collaboration with five key partners — MALBA (Museo de Arte Latinoamericano de Buenos Aires Malba), Tango & Tango, The National Secretariat of Culture of Argentina, the Ministry of Culture of the City of Buenos Aires, and Marca País Argentina — we’ve brought together over 50 stories, not just about the dance, but about the people who keep it alive. Visit the collection to explore the legacies of legends like Carlos Gardel and Julio De Caro, as well as the personal stories of contemporary orchestra players, passionate dancers, and the artisans who craft the instruments and shoes that define the tango style.

“In the national government, we celebrate initiatives like this, which combine technology, cooperation between institutions, and coordination with the private sector to preserve and disseminate our cultural heritage,” says Leonardo Cifelli, Argentina’s national secretary of culture. “A few weeks away from a new anniversary of tango’s UNESCO recognition (September 30), this collaboration represents a new opportunity to project one of the most valuable expressions of Argentine identity to the world.”



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