The New Dacia Jogger: A Campaign for Friendship

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Initially unveiled in October 2025, the new Dacia Jogger makes a bold return, signalling a sophisticated evolution for the versatile family favourite.

This isn’t merely a facelift; it is an ambitious redesign that elevates the model’s stature through a sharpened exterior aesthetic and a significant leap in onboard technology.

The cabin is now anchored by a sleek 10-inch interface, bringing modern connectivity to the forefront of the driving experience. However, the actual transformation lies beneath the hood. With the introduction of a potent 155 hp hybrid engine, the Jogger balances increased performance with the brand’s signature efficiency, proving that rugged utility and electrified power can go hand in hand.

Image source: Publicis Conseil/Dacia — Image source Publicis ConseilDacia

Modern And Bold

Perceived as the ultimate family vehicle, the new Dacia Jogger offers us a new vision of the family: modern and bold.

Gone is the traditional family model; Dacia is shaking up the rules with Vladimir de Fontenay in the film “Friends are Family too,” which celebrates with humour, tenderness, and authenticity those bonds of friendship that are sometimes as strong as blood ties. Through scenes of life that are both sincere and universal, Dacia reminds us that true family is, above all, the one we choose.

Watch the film:

With this latest creative push, Dacia doubles down on its identity as a brand rooted in the present. By positioning itself as a modern ally—deeply connected to the nuances of daily life—Dacia reinforces a philosophy that prioritizes people over prestige and authenticity over artifice.

The campaign’s emotional resonance is heightened by its sonic identity. Set to the track “Friends” by the Bordeaux-based indie rock outfit Botibol, the soundtrack serves as the campaign’s heartbeat. It is a sparkling, upbeat pop-rock anthem that mirrors the brand’s values, acting as a vibrant ode to the enduring strength of genuine human connection.

A 360° Campaign Rolled Out Across Europe

Debuting across Europe in January 2026, this campaign is more than just a series of advertisements; it is a cohesive digital ecosystem designed for maximum impact. By weaving together high-performance online video and strategic CRM initiatives, the brand ensures a seamless journey for the modern consumer.

At the heart of this visual narrative are the evocative stills captured by renowned photographer Sébastien Staub. His lens provides the artistic foundation for a rollout that spans every touchpoint, from immersive social content to personalized digital engagement.

A Responsible and Committed Approach

In a first for the Renault Group, Dacia, together with Publicis Conseil and production companies Prodigious, Iconoclast, and Shot in Mars, is awarded the 2-star Ecoprod label, audited by AFNOR Certification, for its four new films: Duster, Logan, Sandero, and Jogger, as part of the Dacia Synergie 2025 project.

This is a world first in the automotive sector and marks a significant step forward in the responsible transformation of audiovisual communication and production.