Reveal Details Over Time – Jon Loomer Digital

There’s another Advantage+ Creative enhancement…

When using the Advanced Preview while creating an ad, you may see a new section for Advantage+ Creative called “Essential Enhancements.”

Here’s how Meta describes them:

These enhancements work well for most ads and are enabled by default. We recommend keeping them on for best results.

Of the three enhancements listed there, one is new: “Reveal Details Over Time.”

What Is It?

Here’s how it works:

Reveal more details from your website or app store product page when people spend a few seconds with your ad or interact with it.

As you can see from the demo in my video, Meta uses an animation to display more details about your product when someone stops to view your ad.

I would expect this type of enhancement to be really effective. It’s a unique way to grab attention with animation when someone shows interest.

It Could Be Better

It’s not without some weaknesses, though. I’d love to see this type of approach for other situations that don’t involve a product. Why not display more information related to a lead magnet?

It would also be helpful to see a real-life example of this feature were available that applied to our ad (Meta only provides a generic mockup). We’re otherwise working blindly on what we’re approving. Maybe even customize the details to display what you want.

Do you have this?