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Raising the bar for medical accuracy and unmistakable branding — together
The challenge
Solventum, a newly launched, multi-billion dollar healthcare company, needed more than a library of product photos. They needed a library that was unmistakably theirs—one that showed their products in action, brought their new brand to life, and met the highest standards of medical accuracy. For Solventum, every image had to reflect real-world use, real expertise, and real humanity.
Our approach
We partnered with Solventum to build something better—a photo and video library that was ownable, authentic, flexible for all touchpoints and medically accurate. This meant more than just photography. It meant building trust, sharing expertise, and working side-by-side with Solventum’s subject matter experts (SMEs) at every step.
Video production — every detail, every step
Pre-production: We managed partner selection and negotiation, developed scripts and storyboards, and socialized plans with Solventum’s experts to ensure medical accuracy before a single frame was shot.
On set: Over four days in Los Angeles we shot two different :60 films for different audiences. We managed the shoot, guided clients and SMEs on set, and made sure every moment captured was both compelling and correct.
Post-production: We saw the edits through, selected and oversaw talent voiceovers, and delivered final videos that were as accurate as they were engaging.
Photography — showing the real story
Strategy: We audited Solventum’s needs, interviewed experts, and aligned on themes that would show both the product and the people who rely on it.
Pre-production: We handled everything from production partner selection, pre-pro process and shot list development to wardrobe and props—always looping in SMEs for medical accuracy.
On set: Across four week-long productions in New York and Minneapolis, we directed the shoot, managed clients and experts, and made sure every detail was right—from the set to the scrubs.
Post-production: We perfected every image, ensuring the final delivery showed Solventum’s products—and people—at their best.
Why accuracy matters
Medical professionals notice every detail. That’s why, at every step, we prioritized accuracy:
- We met with SMEs before each shoot to understand every product, procedure, and setting.
- We invited experts on set to review every shot and confirm every detail.
- We made sure every wardrobe, prop, and process reflected real-world best practices.
The result
- Over 200 images delivered in one year.
- Four major photoshoots in 12 months.
- Distinctive imagery across Medical Surgical, Dental Solutions, Health Information Systems, and Purification & Filtration.
- Bespoke, people-focused photography that brought Solventum’s new visual identity to life.
- Headshots for Solventum’s lead client—complete with surprise styling moments.
What made it work
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust. By working closely with Solventum’s team—and their experts—we made sure every image was not just striking, but accurate. The result? A content library that stands apart, builds credibility, and puts Solventum’s best face forward.
The post Producing Solventum brand assets together appeared first on Siegel+Gale.
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