Use Eloqua Page Tags for smarter targeting
Instead of selecting individual website URLs one by one, group related pages under ‘tags’ (like ‘Product Pages’ or ‘Resources’). This makes it much easier to build segments around website behaviour and keeps your targeting clean.
Access CRM Opportunity Data
Need to target contacts based on deal stages or closed opportunities? You can access CRM opportunity data via custom objects in your segment filters, making it perfect for win-back campaigns or customer expansion efforts.
Master Include/Exclude Logic
Right-click on any filter criteria to switch between ‘include’ and ‘exclude’ mode. This helps you clean up your segments before campaigns launch (removing unsubscribes, hard bounces, etc.) so your campaign stats stay accurate.
Quick Segment Analysis Tools
Highlight multiple filters and use Merge, Intersect, or Trim to quickly understand overlap between audiences before you launch.
