Connect with customers at the moment of discovery
To connect with today’s customers, advertisers should take advantage of new opportunities for discovery. With more than 5 trillion searches every year, the way people shop on Google continues to evolve.
In fact, over 60% of shopping queries now focus on broad intent, using conversational phrases, like “outfits for a summer wedding” or “comfortable running shoes.”
To meet people where they are, AI in Search is making it easier to ask Google anything — no matter how long or complex — and get a helpful response, including useful ads. For example, when someone asks “why is there low water pressure after installing a new sink” when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber — who can come to the rescue to fix that bathroom. The same is true for AI Mode. Currently in testing, ads show up alongside AI-powered responses that turn inspiration into action in an instant.
