How retailers can win over today’s consumer

Connect with customers at the moment of discovery

To connect with today’s customers, advertisers should take advantage of new opportunities for discovery. With more than 5 trillion searches every year, the way people shop on Google continues to evolve.

In fact, over 60% of shopping queries now focus on broad intent, using conversational phrases, like “outfits for a summer wedding” or “comfortable running shoes.”

To meet people where they are, AI in Search is making it easier to ask Google anything — no matter how long or complex — and get a helpful response, including useful ads. For example, when someone asks “why is there low water pressure after installing a new sink” when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber — who can come to the rescue to fix that bathroom. The same is true for AI Mode. Currently in testing, ads show up alongside AI-powered responses that turn inspiration into action in an instant.