In May, we announced The Small Brief project in collaboration with our agency, Johannes Leonardo. To celebrate Small Business Week, we equipped three creative legends — Susan Credle, Jayanta Jenkins, and Tiffany Rolfe — with unlimited access to Google Flow, an AI creative studio. Their mission? To build ambitious, compelling campaigns that champion local businesses they love.
By merging their world-class instincts with our advanced tools, we wanted to highlight the storytelling power of AI and inspire other creatives and small businesses to explore it for themselves.
Take a look at what Susan, Tiffany, and Jayanta came up with.
Susan Credle
Susan crafted a heartfelt campaign for the Hudson River Valley nonprofit Stonewood Farm, centered around a powerful play on words: “Just Farming.” She used Google Flow to illustrate the farm’s commitment to regenerative agriculture, showing how taking care of the soil ultimately takes care of the community.
