• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Tuesday, September 15, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Google Marketing

Google updates its weather forecasts with a new AI model

Josh by Josh
November 18, 2025
in Google Marketing
0
Google updates its weather forecasts with a new AI model

[ad_1]

The company’s AI-enhanced forecasts have proven themselves to be quite accurate so far. AI weather models have also been able to make predictions faster and more efficiently than conventional physics-based models. Until now, Google’s work in this area has been mostly experimental. Now, it’s making those predictions a selling point for Google products and services.

“We’re taking it out of the lab and really putting it into the hands of users”

“We’re taking it out of the lab and really putting it into the hands of users in more ways than we have before and sort of shedding off the experimental kind of designation because we have confidence that our forecasts are really quite effective and quite useful,” Peter Battaglia, senior director of research and sustainability at Google DeepMind, said in a briefing with reporters.

The new AI model, WeatherNext 2, can generate forecasts eight times faster than Google’s previous model, and is also more accurate in predicting 99.9 percent of variables like temperature or wind. WeatherNext 2 can pump out hundreds of potential outcomes from a particular starting point. It takes less than a minute using one of Google’s TPU chips to make a prediction, which the company says would typically take several hours to accomplish using physics-based models on a supercomputer.

Those conventional models are computationally intensive because they’re essentially attempting to re-create the complicated physics of the atmosphere to produce forecasts. AI models, in contrast, try to discern patterns out of historical weather data in order to predict future outcomes.

Google was able to streamline its process by using a strategy it calls a Functional Generative Network (FGN) in WeatherNext 2. Older AI weather models still required repeated processing to generate one forecast. FGN is more efficient because it incorporates noise — or targeted randomness — into the model each time it’s provided an input so that WeatherNext 2 can generate many different possible outcomes in a single step.

The advancements allow WeatherNext 2 to make predictions up to 15 days in advance and generate hourly forecasts. Google’s banking on that appealing to enterprise customers as well as individual consumers.

“We found that energy, agriculture, transportation, logistics, and customers in many other industries are quite interested in these one-hour steps. It helps them make more precise decisions relating to things that affect their business,” Akib Uddin, a product manager at Google Research, said on the call.

Aside from adding WeatherNext 2 to Maps, Search, Gemini, and Pixel Weather, Google is also offering an early access program for customers interested in custom modeling. The forecast data is also available in Google Earth Engine for geospatial analysis and BigQuery for large-scale data analysis.

[ad_2]

Source_link

READ ALSO

3 ways runners can prep for race day with Search

Dreambeans is now available across the U.S.

Related Posts

3 ways runners can prep for race day with Search
Google Marketing

3 ways runners can prep for race day with Search

September 11, 2026
Dreambeans is now available across the U.S.
Google Marketing

Dreambeans is now available across the U.S.

September 10, 2026
New updates to measurement suite in Google Ads
Google Marketing

New updates to measurement suite in Google Ads

September 10, 2026
The incomplete history of Duo devices
Google Marketing

The incomplete history of Duo devices

September 10, 2026
The Anatomy of Harness Engineering: How to Evaluate, Iterate, and Guard AI Coding Agents
Google Marketing

The Anatomy of Harness Engineering: How to Evaluate, Iterate, and Guard AI Coding Agents

September 10, 2026
AI maps global methane emissions from space
Google Marketing

AI maps global methane emissions from space

September 10, 2026
Next Post
The Brief: Micro-Restaurants and Pop-up Cathedrals

The Brief: Micro-Restaurants and Pop-up Cathedrals

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025

EDITOR'S PICK

5 Common Mistakes To Avoid As A Fiverr Seller In 2026

5 Common Mistakes To Avoid As A Fiverr Seller In 2026

January 27, 2026
Here’s What I Learned After Testing Both

Here’s What I Learned After Testing Both

January 14, 2026
I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

August 5, 2026

AI Mode in Google Search adds personalization, agentic features

August 23, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Cohere Releases North Small Translate: A 218B MoE Translation Model That Scores 83.6 on WMT26 Across 50 Languages
  • The Changing Role of Digital PR in AI Search Landscape
  • How These XL Phones Compete
  • Corporate Event Registration Software: A Practical Guide
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions