Google Shopping’s AI updates for back-to-school shopping

Whether you’re still on the hunt for the perfect summer maxi skirt, dreaming about a new fall jacket or starting your back to school shopping, our shopping tools can help you explore your personal style and get a good price. Here are a few ways you can use Google’s latest shopping features:

Try clothes on, virtually

At I/O in May, we introduced our try on tool as a limited experiment in Search Labs, allowing shoppers to upload a photo of themselves and use AI to virtually try on clothes. Today, try on is launching in the U.S., letting you easily try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.