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Home Google Marketing

Drive with Sonic on Waze

Josh by Josh
October 21, 2025
in Google Marketing
0
Drive with Sonic on Waze


Get ready to feel unstoppable because Sonic the Hedgehog is taking you on the drive of a lifetime with Waze! Starting today, you can select SEGA’s iconic character, Sonic the Hedgehog, as your personal hype man on the road.

Sonic is cool, speedy and unbeatable, an ace combination for a travel companion who’s on the lookout for new adventures. He’ll guide you with phrases like, “All right! Let’s roll! Keep your eyes on the road. Never know when a loop-de-loop or spike trap will be in the way!”

Choose the “Energetic” mood (how you appear on the Waze map) to add extra Sonic personality, and “Speedster Lightning” from SEGA’s newest racing game, ‘Sonic Racing: CrossWorlds,’ as your custom vehicle to join Sonic on a full-throttle adventure.

Download the latest version of Waze and look for the “Sonic” banner (available globally in English and French) in the left-side column menu of the app or activate it now.



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