PR Solutions
The Scoop: ‘Roomies’ is technically an ad. It hasn’t had a single brand mention.
Plus: Duolingo CEO continues to explain AI gaffe; snack companies hope celebs can turn around sales. If you scrolled onto...
A Guide to Health Technology Public Relations
Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more...
From policy to pop culture: The business stories this freelancer wants now
The stories that standout in one reporter’s inbox. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. ...
So you want to build an activist brand? Stop responding to backlash.
Why staying quiet can help establish your reputation. In the age of instant backlash, fueled by the immediacy of social...
The Role of Storytelling in Digital Marketing
Stories shape how we understand and connect with the world around us, making them a powerful tool for digital marketers...
AI as a resilience tool: Insights from a longtime USPS civil servant
Plus, one thing comms pros can do today to prepare for tomorrow’s changes. Meiko Patton, an AI communications specialist and spokesperson...
3 questions with…
We asked Elise Mitchell, executive coach, founder of agency Mitchell Communications Group and author of “Leading Through the Turn” a...
Transforming tech-speak into stories that stick
August 15, 2025 | Resonates Picture this: you’ve spent months developing groundbreaking technology that could revolutionise net zero initiatives....
Digital Marketing Strategies for Health Tech Companies
Health technology companies face unique challenges in reaching their target audiences while maintaining regulatory compliance and building trust. Marketing teams...
The Scoop: E.l.f. Cosmetics apologizes for Matt Rife ad. Its audience isn’t buying it.
Plus: TechCrunch cautions audience about impersonators; Meta makes a controversial hire. E.l.f. Cosmetics found itself in the hot seat this...
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