PR Solutions
How AI Is Transforming Corporate Communications
Corporate communications teams face mounting pressure to produce more content, respond faster to crises, and deliver personalized messages across an...
How to run a GEO visibility audit in 5 steps
Keep a log of how LLMs are mentioning your brand. While GEO may initially feel intimidating, Michael Lamp, chief digital...
The New Playbook for AI-Enhanced Brand Messaging
Brand messaging used to be a game of instinct, intuition, and endless rounds of creative review. Today, the rules have...
The Scoop: The secret to Sephora’s marketing dominance
Plus: Netflix-Warner Bros. merger faces a public affairs slog; RIP the metaverse. Sephora is thriving, even as the overall economic...
How AU Is Transforming Corporate Communications
Corporate communications teams face mounting pressure to produce more content, respond faster to crises, and deliver personalized messages across an...
AEO, social and traditional: PR’s guide to the new three-headed search beast
If you want to succeed in search, you need to tackle all three aspects. Jonathan Futa is co-founder of Group...
So you’ve been laid off: Tips for what comes next
Advice from those who have been there. This has been an exceedingly challenging year for PR professionals, with many talented...
What does leadership want from internal comms?
Telling your story with confidence. Let’s be honest. Executives don’t care how many newsletters you send or how many people open them as...
GM public policy comms leader shares 4 lessons communicators can use right now
Drawing on moments from labor strikes to presidential visits, GM’s Elizabeth Winter shares why leadership comes from actions, not titles....
Data-Driven Corporate Communications: Measure What Matters
The boardroom conversation has shifted. When you present your quarterly communications update, executives no longer nod politely at reach and...
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