PR Solutions

Customer service has changed dramatically with the rise of artificial intelligence and automation. Businesses now turn to chatbots as essential...

Content created with AI doesn’t have to be boring. Heather Whaling is founder/president of Geben Communication. AI is changing how...

Plus: Details on preliminary TikTok deal; companies urgently respond to H1-B visa changes. The Trump administration is expected to announce...

Managing a public relations crisis requires swift action and strategic communication through local media channels. When organizations face reputation challenges,...

What 4 billion internal emails reveal about capturing employee attention in the inbox. Despite the rise in new means of...

Organizations face an increasing array of potential crises that can disrupt operations, damage reputations, and impact stakeholders. According to a...

Edelman’s head of global digital crisis offers three steps to combat reputational damage. With AI accelerating disinformation, speed is now...

GE Appliances Sr. Manager of Corporate Communications & Community Engagement Katina Whitlock shares the key to getting a tough message...

Building brand loyalty for supplement companies requires a strategic blend of public relations, consistent quality messaging, and customer-focused initiatives. The...

In the September issue of Strategies & Tactics, we highlighted four professionals who are investing their time and expertise in education —...