PR Solutions
How Does AI Search Optimization Work, Anyway?
Ask an AI search engine a question today and it just answers you. No ten blue links, no scrolling.That’s the...
The Scoop: Olive Garden stays quiet as its pasta pass enters politics
Plus: Substack CEO explains AI-detection tool; publishers think about cutting Google off. Olive Garden’s Never-Ending Pasta Pass has become an...
How Visit Philadelphia turned 3,000 voicemails into 2 million impressions
How to create audience engagement that feels natural. When the Philadelphia Eagles snagged a trip to the 2025 Super Bowl,...
10 GEO Tools for Agencies, SaaS & Even Small Businesses
GEO, or generative engine optimization, is the work of getting your brand into AI answers. And the market for GEO...
What employees need when everything around them is changing
How can leaders build trust through AI shifts, onboarding and workplace disruption? A brand-new employee might spend their first few...
Measuring What Matters: Q&A With AMEC Chair Raina Lazarova
This past May, Raina Lazarova, Muck Rack’s vice president of global insights, was reelected chair of the International Association for...
The Scoop: FDA apologizes to Taylor Farms for a false positive in Cyclospora outbreak
Plus: ‘The Odyssey” makes bank despite right-wing criticism; MLS looks to capitalize on World Cup success. It was all over...
4 lessons from Oatly on building content that powers campaigns
How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography,...
The secret of Roku City’s success as a comms tool
How the streaming service manages its most valuable brand asset. What started as a fun yet functional screensaver in 2017...
How To Measure & Improve
Just like the “regular” share of voice you already track, AI share of voice measures how often you show up...
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