PR Solutions
How small brands can create standout campaigns without a big budget
More money doesn’t always mean more impact. You don’t necessarily need a huge budget to create a big budget. You...
Why tomorrow’s CEOs may come from public relations
Ragan Communications CEO Diane Schwartz was published by PRSA in the wake of her Women of Distinction Award win. Diane...
The part of the job search you can control
Slow down, take a deep breath. Everything will be okay! UP NEXT spotlights the perspectives of IPR NEXT members as...
The credibility debt organizations accumulate before a crisis
Organizations rarely lose credibility in a single moment. They borrow against it over years, a little at a time. Shrita...
How GoTo Foods’ marketing SVP gives global ideas local flavor
From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of GoTo Foods shares what communicators should consider before taking a...
Playing war: How nostalgia became a weapon in crisis communication
Your crisis plan isn’t ready for this. Ishola Nasirudeen Ayodele is dean of The School of Impactful Communication. Iranian state-affiliated...
‘Not what Neutrogena stands for’: Beauty brand issues statement after death of Hayden Panettiere
Plus: Google rolls out Preferred Sources to help with traffic declines; how to bulid a profitable social media platform without...
The 50-30-20 rule for creating a social media feed people actually want to follow
Strike the right balance. Meagan Saxton is social media specialist at ddm marketing+communications. Too often, brands see their social media...
Discord gave this startup a direct line to Gen Z. Then it built around what it heard.
What brands can learn from building products alongside online communities. Before Yeet had a finished dating app, it had a...
Want to up your comms game? Phone it in.
PR professionals can use the phone as the difference between “Yay, we got the story!” and “Welp, gotta try again....
POPULAR NEWS
