The gap between what companies promise on sustainability and what they actually deliver has never been more visible—or more dangerous....
Plus: The rise of storytellers; only 7% of AI investment goes to people. The State Department is doing an about-face...
Most blockchain protocols fail because they sound identical. When every DeFi platform promises “trustless transactions” and “decentralized governance,” your whitepaper...
And other sticky selections from across dictionaries and media. Each year, the editors of Ragan Communications and PR Daily select...
When a beauty brand faces a crisis, the clock starts ticking immediately. Whether it’s a contaminated product batch, an influencer...
As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in...
Every quarter, marketing leaders face the same uncomfortable question from finance: “What did we actually get for that earned media...
Consistency across every touchpoint is what turns messages into meaning. Hisense USA’s newly appointed Chief Marketing Officer, Sarah Larsen, knew...
Wellness brands face a reckoning. The era of perfectly curated influencer feeds and aspirational lifestyle shots is giving way to...
How to stand out in crowded inboxes. Liz McGee is director of communications and corporate affairs at PwC. An op-ed...
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