The State of AI & Communications Report: From adoption to authority

A new report form Ragan’s Center for AI Strategy.

As of March 2026, AI is embedded in the daily rhythm of communications work — but not yet in its institutional architecture.

The first benchmarking survey from the Ragan Center for AI Strategy shows near-universal experimentation across teams. What it also reveals is a widening gap between usage and integration, optimism and preparedness, momentum and governance. AI is accelerating production. It is not yet consistently strengthening structure.

The full report is available exclusively for members of Ragan’s Communications Leadership Council and the Center for AI Strategy, but the executive summary is available to download for everyone.

In this exclusive analysis, we go beyond the topline data. Center advisors offer candid commentary on what the findings signal about authority, risk ownership, enterprise alignment and ROI discipline. They outline the strategic inflection points communications leaders must address now — from governance design and deepfake readiness to workflow redesign and executive sponsorship.

This is not a conversation about whether AI belongs in communications. That debate is over.

The question now is how leaders institutionalize it responsibly, credibly and with measurable enterprise impact.

Download the executive summary today. 

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