PR Solutions
How Cinnabon built a social fandom by ‘marrying’ Slim Jim
Insights from behind the social handle. Not every social media campaign requires a planned strategy. If you were on X...
The Executive’s Guide to Merging PR, Visual Search, and Discovery Platforms for Home Design Brands
When I took over digital strategy for a mid-market furniture brand three years ago, our team faced a problem that...
The Scoop: Anthropic responds to ‘supply chain risk’ decision with calm, reassurance
Plus: Berkshire CEO emphasizes continuity in first letter to shareholders; Houston Chronicle focuses on creator collabs. Anthropic has responded after...
Why AI-Blockchain Convergence Demands a New PR Playbook for Emerging Tech
The collision of artificial intelligence and blockchain technology has moved from theoretical promise to operational reality, yet most PR strategies...
‘The work around work’: What AI can really do for communicators
Digging into the best use of AI. It’s easy to look at AI and see it as an opportunity to...
AI Marketing Funnels: Convert Leads Fast
Your team is stretched thin, campaigns are underperforming, and the CEO wants 30% growth with the same headcount. Manual lead...
The Next Era of PR Leadership: Inclusion, Influence and Accountability
Communications campaigns “can’t put people in a box anymore,” said Monique Soriano-Foreman, an account director at Burson in New York....
How to strengthen your AI governance
Insights from a legal expert. Many companies have AI policies, or guidelines that spell out how the technology should be...
From ‘Whiz Kids’ to CCOs: AAPI communicators reshape the industry
But some worry the ‘bamboo ceiling’ remains. Asian Americans and Pacific Islanders are the fastest-growing ethnic group in the U.S....
What’s Next for Beauty Media and Brand Discovery
The beauty industry is experiencing a structural shift in how consumers discover, evaluate, and purchase products. Traditional search behaviors are...
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