PR Solutions
Your wrapper is killing your pitch
Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives. Doyle...
The Scoop: Company at center of reflecting pool snafu goes on the PR offensive
Plus: Uber changes its background check policy; Kara Swisher becomes Democratic kingmaker; Kohl’s lost sight of its audience. A water...
The new news reality: Bigger reach, lower trust
The Reuters Institute 2026 Digital News Report highlights key trends every PR pro should keep in mind. The 15th edition...
3 steps for embracing a community-first strategy
Good communication doesn’t mean leading every conversation. Rather than treating people like members of a passive audience merely waiting for...
Everyone wants to work in AI. Here’s what they’re getting wrong.
The future belongs to professionals who pair deep domain knowledge with AI fluency — and who understand that responsibility isn’t...
OpenAI and Anthropic Dominate AI Revenue — and Communicate Very Differently
The AI Company Comms Study 2026 documents that approximately one-third of major AI companies regularly disclose real usage numbers; finds...
5 PR takeaways from the Cannes Lions
At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while...
Netflix and HBO Max Dominate Streaming AI Visibility, According to 5W AI Intelligence
New 5W research finds AI engines pick streaming services based on metadata depth and editorial authority over subscriber count —...
The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver
Plus: Apple explains why it’s raising prices; how even financial filings can tell a brand’s story. It looked like a...
Duolingo and Khan Academy Dominate EdTech AI Visibility, According to 5W AI Intelligence
New 5W research finds the gap between SEO performance and AI citation share is most extreme in EdTech, where brands that...
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