Direct Marketing

Following an overwhelmingly positive debut of its new Zellers 3.0 concept, the iconic Canadian retailer builds momentum with expansion plans...

The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and...

OTTAWA, ON–Intouch Insight Ltd., a leader in customer experience measurement solutions, provided a business update focused on its sales and...

MONTREAL, QC–Heylist, the influencer marketing platform helping brands activate small creators at scale, is proud to announce the appointment of...

TORONTO, ON–Agentiiv, a pioneer in enterprise-grade, agentic AI systems in Canada, announced a technology partnership with the Vector Institute. As...

Lightspeed delivers next-generation retail and hospitality tools to streamline operations, enhance guest experiences, and drive growth worldwide MONTREAL, QC–Lightspeed Commerce...

By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation; AI productivity gains projected to increase by...

ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés SANTA BARBARA, CA—“Reaching out”...

The Top 100 organizations lead the way in innovation, contributing an exceptional 16% of the world’s highest-strength AI inventions LONDON,...

by Richard Schenker The announcement that Desjardins Group and Air Transat, alongside Visa, will introduce a new loyalty initiative in...