Direct Marketing
Spenn, Norwegian Reward, Strawberry Successfully Go Live on GRAVTY to Power the Nordics’ Next-Generation Loyalty Ecosystem
The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality,...
New exhibition explores the enduring legacies of the American Civil War in Canada
OTTAWA, ON–Canada stands as a proud and independent power, defined by diverse identities, a federal parliamentary system, and strong institutions....
The AI channel is already here. Most marketing teams just can’t see it yet.
By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the...
Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected...
How to Use QR Codes in Direct Mail Campaigns
Read, bookmark or share our no-nonsense guide to QR codes on direct mail Direct mail used to go quiet the...
LenzVU Named Top AI-Powered Marketing Automation Platform in Canada 2026
Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and...
NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior
New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind...
Your Data Passed Every Check. It’s Still Lying to You.
by Margarita Savytska Platform migration is sold as a clean slate. New system, better capabilities, fresh start. And the migration...
Trust Is Now a Marketing Input
Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly...
A Practical Guide for Businesses
Aus Post Business Mail Services Explained Direct mail in Australia has shifted from simple flyer drops into a performance-driven marketing...
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