Direct Marketing

Tom DeWitt is the Founder of the XMGlobal Collaborative and co-author of the book “The Customer Excellence Enterprise” by Stephen...

Combining industry expertise with its proprietary GenAI platform, Syntax automates migrations from SAP AFS to SAP S/4HANA for fashion—reducing risk...

Federal Ban on Nicotine Pouches Sparks National Collaboration TORONTO, ON–The Independent Convenience Store Alliance (ICSA) announced a new collaborative effort...

The new Tangerine Rewards World Elite Mastercard also introduces Benefinder, changing how clients track and manage rewards TORONTO, April 22,...

By Michelle Walkey, Executive Vice President, Research, Angus Reid Group After more than two decades working in financial services, one...

TORONTO, ON–Scotiabank announced the launch of Scotia Intelligence, a unified enterprise approach designed to accelerate the Bank’s AI evolution and...

The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration....

MONTREAL,QC–Mistplay announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement...

From diapers to bananas, Skip brings Loblaw banners like No Frills and Real Canadian Superstore to Canadians’ doorsteps with new...

TORONTO, ON–Vividata, a Canadian authoritative source for cross-media and consumer behaviour insights, announced that ChangeMakers and Glassroom have selected Vividata...