Direct Marketing
TD Visa Credit Card Customers will be the first in Canada to use Virtual Card Numbers through Google as a payment option on Google Chrome
Virtual Card Numbers through Google offer an enhanced level of security and an easy, one-click checkout experience for customers shopping...
BUILDING BRAND EQUITY: HOW MUCH IS CLEAN DATA WORTH TO YOU?
BUILDING BRAND EQUITY: HOW MUCH IS CLEAN DATA WORTH TO YOU? By Marilyn Stewart & Geoffrey Bailey One of the...
Leading with CX: An Interview with Tom DeWitt, Founder and Executive Director of the XMGlobal Collaborative
Tom DeWitt is the Founder of the XMGlobal Collaborative and co-author of the book “The Customer Excellence Enterprise” by Stephen...
Syntax Introduces GenAI-Powered Retail and Apparel Migration
Combining industry expertise with its proprietary GenAI platform, Syntax automates migrations from SAP AFS to SAP S/4HANA for fashion—reducing risk...
Independent Convenience Store Leaders Unite to Strengthen Industry Voice and Advance Responsible Retailing
Federal Ban on Nicotine Pouches Sparks National Collaboration TORONTO, ON–The Independent Convenience Store Alliance (ICSA) announced a new collaborative effort...
Tangerine Unveils a New Way for Clients to Get Rewards with Launch of their Premium Credit Card
The new Tangerine Rewards World Elite Mastercard also introduces Benefinder, changing how clients track and manage rewards TORONTO, April 22,...
What traditional brand metrics miss about financial relationships
By Michelle Walkey, Executive Vice President, Research, Angus Reid Group After more than two decades working in financial services, one...
Scotiabank Launches Scotia Intelligence, Empowering Employees, Accelerating Enterprise AI Adoption
TORONTO, ON–Scotiabank announced the launch of Scotia Intelligence, a unified enterprise approach designed to accelerate the Bank’s AI evolution and...
Michaels Rewards Program Launches Brand-New Benefits in Canada
The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration....
Mistplay Completes Acquisition of Connected Rewards, Expanding Its Rewarded Loyalty Platform
MONTREAL,QC–Mistplay announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement...
POPULAR NEWS
