Direct Marketing
The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe
Frans Riemersma is the Founder of the marketing technology consultancy Martech Tribe, author of “A Small Book on Customer Technology”,...
How to Automate Your Marketing with AI Tools
By Gil Katz Marketing is currently going through monumental changes as AI enables enhancing, optimizing and automating many steps in...
Choosing the Best Digital Fundraising Platform for Maximum Impact
By Paul St. Onge Giving is an emotional decision. People support a cause because it speaks to their hearts, interests,...
The Future of the Customer Journey and How AI agents Take Control of the Buying Process
CB Insights Staff In this article, based on a special report from CB Insights, we share predictions for how generative...
Brewing Loyalty at Scale: Why Fulfillment Could Make or Break Direct-to-Consumer Coffee Brands
By Brandon Luft I can confidently say that all direct-to-consumer (DTC) brands are navigating increasingly complex terrain. Rising grocery prices,...
The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics
Chris O’Hara leads the customer data solutions practice at SAP and is the co-author of Data Driven: Harnessing Data and...
Navigating the Hiring Process and Avoiding Bad Hires
By Vivian Tam The hiring landscape is complex and continues to evolve in ways that present new and unexpected challenges...
Beyond Profit: How Purpose-Driven PR is Reshaping Modern Brands
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of...
The Real-World ROI of AI in Marketing
By Alexandra Conza Across the marketing industry, artificial intelligence has become the new operational standard for high-performing teams. While the...
The Power of DM | Mail Shot International Ltd
In today’s digital world, traditional marketing might seem old-fashioned. However, direct mail marketing still delivers excellent results. At Mail Shot...
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