Direct Marketing

By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven...

Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates,...

The Loyalty Whisperers By Marilyn Stewart & Geoffrey Bailey The travel industry invented loyalty programs as we know them. But...

VANCOUVER, BC–Dye & Durham Limited, a leading provider of cloud-based software and technology solutions for legal and business professionals, announced...

VANCOUVER, BC–GiveWise Foundation Canada has announced an expanded approach to GiveGenius, its charity-facing giving solution designed to help nonprofits better...

Developed through a variety of customer deployments, enterprise-grade Signal solution empowers organizations working in data-rich mission-critical environments VANCOUVER, BC–Industrio, a...

CALGARY, AB–Even before shoppers reach checkout, brands are losing more revenue, often without realizing why. New consumer research from Cashew...

TORONTO, ON–Despite significant investment in digital tools, many organizations remain trapped in disconnected channel strategies that limit visibility and weaken...

New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM,...

New collaboration provides unified sovereign infrastructure, cloud applications and Canadian-hosted AI in a single environment. MONTRÉAL, QC–Bell Canada and SAP...