Direct Marketing

A Study in Characteristics The most valuable conversations in marketing happen off the record—between peers, without press or pretense. That’s...

How a Fractional CMO Can Change Your Business                 This past week I...

Introducing The Loyalty Metric Marilyn Stewart “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to...

The Loyalty Whisperers by Marilyn Stewart & Geoffrey Bailey The loyalty landscape has changed. Transactional loyalty is being replaced by a...

VANCOUVER, BC–SCALE AI, Canada’s artificial intelligence (AI) cluster, announced new investments supporting applied AI projects in British Columbia, part of...

PARIS, FR–Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle,...

TORONTO, ON–Spendsafe Mastercard® Reloadable Prepaid Card, officially launches in collaboration with Berkeley Payments and Peoples Trust Company, part of Peoples...

Here are the questions customers are asking to help them spot companies they can trust with their data this holiday...

LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a...

DENVER, CO– Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that...