Direct Marketing

New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a...

By Richard Schenker As a lifelong Toronto Blue Jays fan, I’ve experienced all the highs and lows this team has...

By Richard Schenker Too often, loyalty professionals with deep experience in B2C make the mistake of assuming that the design...

Frans Riemersma is the Founder of the marketing technology consultancy Martech Tribe, author of “A Small Book on Customer Technology”,...

By Gil Katz  Marketing is currently going through monumental changes as AI enables enhancing, optimizing and automating many steps in...

By Paul St. Onge  Giving is an emotional decision. People support a cause because it speaks to their hearts, interests,...

CB Insights Staff In this article, based on a special report from CB Insights, we share predictions for how generative...

By Brandon Luft I can confidently say that all direct-to-consumer (DTC) brands are navigating increasingly complex terrain. Rising grocery prices,...

Chris O’Hara leads the customer data solutions practice at SAP and is the co-author of Data Driven: Harnessing Data and...

By Vivian Tam The hiring landscape is complex and continues to evolve in ways that present new and unexpected challenges...