Brand Management

Some of the most compelling fundraising campaigns don’t create something entirely new. They combine existing ideas in ways no one...

Apparel resale is a robust category centered on the ability to sell and buy pre-worn clothing that is in good...

We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews and feedback....

Big Cartel launched in 2005 as a low-cost, easily customisable ecommerce platform specifically aimed at artists and other creatives. In...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....

Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt have finally led to the downfall of one...

A few months ago, I attended a business conference for startups and was surprised that the main speakers and workshops...

You could argue that there’s a fair few similarities in terms of Japan and Sweden’s approach to design, and the...

What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it...

It pays to stand out. With countless organizations competing for attention, a campaign’s success often depends on two critical elements:...