Brand Management
“Hot & Wet” by Monotype Explores Creativity in an Uncertain Climate Era
Monotype Imaging Inc., a global leader in type and technology, has launched the Hot & Wet futures project as part...
Gaptooth Soda by Saint Urbain
One person’s imperfection is another’s luck– especially, it turns out, when it comes to teeth. The front-tooth-gap, as exemplified and...
Victoria Beckham Debuts a Modern Wardrobe Collaboration with Gap
CANNES, FRANCE – MAY 11: Victoria Beckham attends the ‘Cafe Society’ premiere and the Opening Night Gala during the 69th...
When Growth Becomes A Brand Liability
Growth is often celebrated as proof that an organization is moving in the right direction. More clients, more opportunities, more...
Laura Ashley Translates Its Iconic Prints into a New Fragrance Collection
Laura Ashley Parfum Collection. Image source: Nirvana Brands Iconic British brand Laura Ashley has partnered with fragrance company Nirvana Brands...
Marketing Rarely Fails On Its Own
Marketing rarely fails on its own.It reveals where purpose is being treated as language, and where it’s being treated as...
Fizzing with expression
It’s always a joy when a project manages to do something that feels new, bold, refreshing and resolutely contemporary; all...
Shahi Exports Deploys Fibre52® Technology in World’s Largest Low-Impact Cotton Processing Initiative
Finished garments produced with Fibre52® technology. Image source: Shahi Exports Shahi Exports, one of India’s largest apparel manufacturers and exporters,...
When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in...
Stella McCartney x H&M Is Back: A 20‑Year Milestone Collaboration
Stella McCartney H&M. Image source: H&M H&M has unveiled every look from its forthcoming Stella McCartney x H&M collection, set...
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