Brand Management
Beyond the Poetry of Employer Brand: How an Employee Value Proposition Defines Culture Performance and Business Resilience
As organizations navigate the complex realities of rapid AI transformation, shifting worker expectations, and macroeconomic change, an essential business truth...
Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
Robert Lewandowski, CHERY Brand Global Ambassador. Image source: CHERY CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski,...
Why Brand Fandom Is Replacing Traditional Marketing
You are likely focused on the next round of innovations in the pipeline and how you will elevate and communicate...
Makebardo’s charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name — BP&O
Nice. You’ve read 0 articles this month! We love that you’re finding BP&O useful. I’ve got a favour to ask....
GU Bets on Designer Appeal for $18 Denim
Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide...
The End Of The Think Global, Act Local Strategy
One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star)...
Why One Food Doesn’t Fit All
When it comes to keeping healthy fish, nutrition is one of the most important factors under an aquarist’s control. Yet...
Farm Fresh Surges Ahead with Bigger Dairy Herd
Kenanga Research reports that Farm Fresh Berhad (FFB) is fast‑tracking its regional growth, driven by a larger‑than‑expected dairy herd expansion...
ZUS Coffee Has Brewed Up Something Special
There’s something refreshing happening at ZUS Coffee, and surprisingly, it isn’t coffee. For a brand that has become a staple...
Chow Tai Fook Elevates High Jewellery with Eastern Inspiration
Chow Tai Fook introduces “Chinese Couture” in Shanghai, a high jewellery collection that channels the grandeur of ancient Chinese dress...
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