Brand Management
Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed...
Urban Outfitters Adds Sol de Janeiro, Strengthening Its Beauty Category
UO x Sol de Janeiro. Image source: UO Urban Outfitters (UO) welcomes Sol de Janeiro, the globally loved, fast-growing beauty...
EDEKA and Royal A‑ware Announce Strategic Partnership for Scientific Research
German retailer EDEKA is launching the next phase of a new climate protection project in the milk supply chain. Together...
Kane Footwear Signs Landmark Deal with NFL Star
Kane Footwear teams up with Houston Texans defensive end Will Anderson Jr. in its inaugural professional sports endorsement. Strengthening its...
Slam dunk: The logo that defined a league
With the release of Jerry West: The Logo, we find ourselves reflecting on one of Siegel+Gale’s most enduring pieces of...
Wall’s Kicks Off Ice Cream Season with ‘LickScrolling’ Social Media Campaign
Wall’s LickScrolling campaign. Image source: Wall’s/Le Pub Wall’s has unveiled the UK launch of its LickScrolling campaign to celebrate the...
Could Apple Be Building AI‑Powered Glasses?
A new report claims Apple has at least four AI‑glasses concepts in development, positioning them as a potential flagship product....
Walmart Expands Sustainability Efforts Through U.S. Cotton Trust Protocol
Walmart’s membership marks an important moment for the retail industry, significantly scaling the impact of sustainable cotton sourcing and reinforcing...
Louis Vuitton Launches Its First Monogram Hotel Experience in London
Louis Vuitton is set to launch a temporary hotel experience in Mayfair from 24 April to 21 June, spotlighting its...
The Distinction Between Brand Power And Brand Greatness
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is...
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