Brand Management
Brand Positioning That Improves The Economics Of Growth
Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds...
Coach’s “&Coach” Signals a New Era of Co-Creation
Coach announced &Coach: an always-on content series co-created with Gen Z communities, creators, and cultural voices. More than a campaign,...
AI Is Not A New Marketing Problem. It Is A New Brand Interface.
Perhaps the most interesting thing about AI is that it is new yet nothing new. AI is certainly new to...
Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see” — BP&O
Nice. You’ve read 0 articles this month! We love that you’re finding BP&O useful. I’ve got a favour to ask....
Africa Enters a New Digital Age with $240 Billion Boost from Mobile Technologies
Mobile technologies and services contributed $240 billion to Africa’s economy in 2025, equivalent to 7.8% of GDP, according to the GSMA’s...
Why People Snack: The Human Needs Food Brands Forget
The president of Snacking Global at Mars, Andrew Clarke, recently spent some time chatting with The Wall Street Journal. Mr....
Iconic Bratz Dolls Step into Gymshark Style
Gymshark and Bratz collaboration. Image source: Gymshark Gymshark, the British activewear powerhouse, has launched a capsule collection with Bratz, blending...
Panasonic Announces the New Japanese Microwave, Designed for Modern American Kitchens
Panasonic Consumer Electronics Company announced the launch of the Panasonic Japanese Countertop Microwave NN-SF57RM, a thoughtfully designed kitchen appliance that...
PTT Station Launches “Market of Happiness” to Empower Local Entrepreneurs
PTT has initiated a timely and impactful effort to strengthen Thailand’s grassroots economy through its “Market of Happiness” programme, a...
The Difference Between Positioning And Messaging
Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s...
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