Brand Management

Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It was called...

I have a special spot in my heart for Memory Brands, because I have worked on so many of them...

Three aromas, three intentions, one meaningful journey. This Ramadhan, Scarlett introduces a fragrance collection crafted to accompany moments of reflection,...

For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson & Johnson...

In a market crowded with ornate labels, rustic clichés, and ambiguous claims, D’Olive’s packaging takes an entirely different stance: it...

Maudy Ayunda, Frank & co.’s Brand Ambassador. Image source: Frank & co. When choosing a meaningful gift, jewellery becomes more...

In 1968, computer scientist Melvin Conway made an observation that’s been shaping how we understand teams and technology ever since:...

Philanthropy, by definition, means “love of humanity.” Yet today, the term refers almost exclusively to a systemic transfer of wealth....

It wasn’t too long ago that we were deluged by think pieces bemoaning the state of dating apps; detailing their...

Emirates, recognised as the world’s first Autism‑Certified Airline, extended its commitment to accessible travel in Istanbul through its “Travel Rehearsal”...