Brand Management

It takes a skilled pair of hands/creative agency to make you fall in love with a fictional character (lore-laden backstory...

Over the course of my career and the countless planning conversations that I’ve had with fundraising colleagues and development partners,...

It is axiomatic that marketers should know their customers. In many firms, it is the role of marketing to speak...

We’re at an interesting juncture when it comes to the petcare category – especially when it comes to dogs. Long...

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one...

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we...

Intro: The 10x Fundraising ShiftNonprofits often equate growth with doing more. More campaigns, more messages, more urgency. Yet lasting growth...

Every interaction with a donor carries a choice: treat giving as a transaction or nurture it as part of a...

The Challenge A Boston-area-based antibody drug discovery company partnered with Huckleberry Branding to strengthen its online visibility and lead generation...

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience...