Each year at B2B Summit, our B2B Programs Of The Year (POY) Awards spotlight organizations that have set the standard for excellence in several B2B functional areas. These sessions are always a highlight for me — showcasing not just standout results but the focus, discipline, and ingenuity that drive them. This year’s winners have navigated ongoing economic uncertainty, rapid technological shifts, and evolving buying dynamics with commendable agility and vision.
The 2026 B2B POY Awards recognize seven companies that have raised the bar in marketing, revenue, product, and customer engagement. While their industries and challenges differ, every winner shares a commitment to innovation and functional excellence.
On April 28, leaders from these organizations will share the strategies, frameworks, and lessons behind their success. By attending B2B Summit, you’ll get to hear firsthand how they overcame challenges and achieved or even exceeded their goals. While we hope you’ll join us in Phoenix to hear their full stories, here is a preview:
ADP — Revenue Enablement
ADP, a global leader in HR and payroll solutions, will reveal how it reengineered sales leadership and coaching through its Smart Coach initiative, shifting from reactive inspection to proactive, data-driven enablement embedded directly into daily sales workflows. By combining real-time deal visibility, standardized qualification, and scalable AI-supported coaching and role-play, ADP empowered leaders to coach earlier and more consistently. The result: measurable improvements in win rates, average deal size, opportunity creation, and closed-won revenue across multiple global sales organizations.
AppFolio — Revenue Operations
AppFolio, a technology leader powering the future of the real estate industry, will showcase how its Unified Customer Experience workstream transformed fragmented go-to-market planning into a unified operating model across marketing, sales, and client services. The company introduced shared KPIs, planning cadences, and a consistent governance rhythm while eliminating duplicate initiatives and improving acquisition and growth performance. By leveraging a best-practice process value architecture, AppFolio will show how structured alignment and shared accountability accelerate execution and deliver predictable, scalable growth.
Autodesk — Content Strategy And Operations
Autodesk, a global leader in 3D design, engineering, and entertainment software, reimagined content as a revenue engine asset, moving away from fragmented, volume‑driven content creation. At B2B Summit, the company will share how it launched a content center of excellence and adopted modular and AI‑driven content operations with embedded audience insights and performance measurement. This has driven faster content production and improved reuse while ensuring that new content is directly tied to pipeline, revenue influence, and growth.
IBM — Marketing Executives
IBM, a leading global hybrid cloud, AI, and business services provider, will discuss how marketing leadership confronted the limits of marketing channel‑centric planning and shifted toward an audience‑driven go-to-market approach. At B2B Summit, the company will share the organizational and budget changes required to make the shift real at enterprise scale, how it measures and communicates impact across revenue, ROI, and efficiency, as well as what the transformation means for sustaining long-term growth.
Nasdaq — Portfolio Marketing And Product
Nasdaq Governance Solutions delivers AI‑enabled technologies and advisory services to help boards and corporate governance teams operate more effectively. Facing competitive category differentiation and evolving board expectations, Nasdaq developed a global Future of the Boardroom campaign to launch a suite of AI solutions in the Nasdaq Boardvantage® board management software. At B2B Summit North America, Nasdaq will share how this initiative aligned product, marketing, sales, and partners to close perception gaps, improve product‑market fit, and establish leadership in AI‑powered governance — driving strong adoption, pipeline influence, and measurable brand lift.
Verizon Business — Customer Engagement
Verizon Business, a global leader of technology and communications services, transformed customer engagement by replacing reactive, survey-based NPS with an AI-driven Customer Experience Index (CXI) that predicts sentiment without requiring customer surveys. At B2B Summit, Verizon Business will share how CXI unifies signals across the customer journey to anticipate needs, guide proactive interventions across teams, and deliver measurable improvements in customer experience, retention, and growth.
Workiva — Demand And ABM
Workiva provides an AI-powered platform delivering trust, transparency, and accountability for finance, risk, and sustainability teams. At B2B Summit, the company will share how it dramatically improved its revenue process by transforming from leads to buying groups and leveraged a Revenue Leadership Council to drive collaboration between marketing and sales. Workiva will also showcase how its Signal Hub provides visibility to better engage with prospects and win deals, along with tips and guidance on how to best make the transition to buying groups.
Join Us At Summit
Get ready to be inspired by the full stories of these award winners’ successes at B2B Summit North America, happening April 26–29 in Phoenix. We hope to see you there!
