Creating social content AI platforms want to cite.
As more consumers use AI platforms to plan vacations, compare wireless earbuds and learn about new topics, businesses of all sorts are doing their best to appear in the results.
One area brands shouldn’t ignore to increase their odds of showing up: social media.
In a learning module hosted on Ragan Training, Brent Bowen, chief storyteller at Sparkcade Marketing, offers a six-part framework for writing content on social channels that ChatGPT, Claude and Gemini are likely to reference.
“Whether you’re a team of one or part of a large corporation, this needs to be something where what you apply today is applied tomorrow, and can be used continuously,” said Bowen.
- Front-load the question and answer: Get to the point right away. Deliver the main message as soon as possible. Bowen noted that often this consists of posing a question or problem for the audience, followed by providing the answer or solution.
- Write subheadings as questions: In addition to keeping readers’ attention, this tactic helps AI platforms understand what they’re looking at and makes them more likely to cite the content when users are typing in a similar query into their interface.
- Use lists, steps and tables: “AI search loves structured content,” said Bowen, who added that, yes, this means “listicles are back.”
- Be precise and specific: When writing the content, don’t forget to include the details. If a post is too vague or general, AI platforms are likely to skip the content in favor of something else that features facts and concrete examples.
- Keep it straightforward: In a similar way, if a social post is confusing or filled with jargon, AI platforms may ignore it. Writing in a direct fashion with natural language is the better approach.
- Provide context and sources: Always maintain an audience-first mindset. What are the questions they’re likely to ask an AI platform? How are they likely to ask it? “Think about everything in relationship to the lens your audience would think through,” said Bowen.
Watch the full session, titled “Optimizing Your Social Content for AI Search,” on Ragan Training.
The post A 6-step framework for boosting social GEO appeared first on PR Daily.
