bbcon 2025: Engage Gen Z Donors with SMS

Gen Z is reshaping philanthropy with a digital-first mindset, a demand for authenticity, and a bias for action. If you’re headed to Philadelphia for bbcon, join Tatango and partners for a practical session on meeting Gen Z where they are—on their phones, in their communities, and ready to take action.

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Session at a Glance

Title: How Nonprofits Can Successfully Engage Gen Z Donors
Date/Time: Monday, Oct 06 · 2:45 PM – 3:30 PM
Room: 103C

What You’ll Learn

• Mobile-first engagement: Why SMS is the fastest, most direct channel for reaching younger supporters—and how to use it responsibly.
• Personalized, values-based storytelling: Make messages feel relevant and real to Gen Z.
• Smarter segmentation with your Blackbaud data: Build high-value audiences, predict engagement patterns, and tailor campaigns for impact.
• From interest to action: Tactics to move supporters from awareness to donations, sign-ups, and participation.

Speakers

• Mike Snusz, Director Nonprofit Customer Experience, Tatango
• Mark Becker, Founding Partner, Cathexis Partners
• Nichols Condon, Customer Success Manager, Principal, Blackbaud
• Mackenzie Giancarlo, Assistant Director of Event Fundraising, Roswell Park
• Kathy Kempff, CEO, Nuclavis

Our Commitment to Blackbaud Customers

Tatango is built exclusively for nonprofits, and we invest deeply in the Blackbaud ecosystem so your supporter and fundraising data flows into texting—and results flow back into your CRM and events. We proudly support the following solutions:

Whether you’re focused on peer-to-peer events, annual giving, or supporter engagement, Tatango brings your Blackbaud data into a fast, direct channel that Gen Z actually reads.

See You in Philadelphia

If you’re attending bbcon, we’d love to connect, swap ideas, and show how nonprofits are using SMS to engage Gen Z and raise more.

Schedule time to meet at bbcon

Learn more / Register for bbcon