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Budgets are moving toward partner technology, not partner cash. Forrester's Partner Ecosystem Marketing Survey, 2026 found that 75 percent of...
Marketers have spent 2026 treating zero-click search as the headline threat, and the raw number supports the alarm: a joint...
Two incompatible claims are circulating in social media marketing right now, and both come from survey data collected in 2026....
The account-based marketing market is on track to reach $1.15 billion in 2026, according to Mordor Intelligence, growing toward $2.02 billion by 2031. The single biggest driver behind that...
Event spending is going up. One 2026 survey summary reports that 86 percent of B2B marketers plan to increase event...
B2B direct mail averages a 4.4 percent response rate on cold prospect lists and 5 to 9 percent on house...
The case for partner-led selling has become hard to ignore. A 2026 channel statistics compilation reports that partner-overlay deals win...
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