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Home Brand Management

CASIO Unveils G-SHOCK × Pokémon Watch

Josh by Josh
June 30, 2026
in Brand Management
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CASIO Unveils G-SHOCK × Pokémon Watch

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GA110PKM. Image source: Casio America

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Casio America, Inc. has announced the release of the GA110PKM, a new G-SHOCK shock-resistant watch created in collaboration with Pokémon — a beloved global phenomenon that has captured people’s hearts across generations — in celebration of the brand’s 30-year milestone in 2026.

The GA110PKM is a playful, shock-resistant watch with various design details inspired by the world of Pokémon.

GA110PKM: G-SHOCK × Pokémon Watch

Close-up of an orange-lit Casio G-Shock watch face with exposed gears and the word 'PROTECTION' on the bezel.
GA110PKM. Image source: Casio America

The new watch is based on the GA110, a model known for its bold, oversized case and three-dimensional face design. The watch hands, buttons, dial, and bezel are treated in red, green, and blue — inspired by the iconic colours of the original Pokémon video games released starting in 1996. The inset dial at 9 o’clock evokes the Poké Ball, while the watch hands are designed in the motif of Pikachu as seen from behind, with meticulous attention to detail.

The band features 30 Pokémon as a special tribute to the brand’s 30-year celebration. First partner Pokémon from the Kanto to Paldea regions, plus Pikachu and Eevee, are laid out across the entire band. The band loop adds Mew — a Mythical Pokémon said to carry the genes of all Pokémon. The case back is engraved with a special Pokémon logo commemorating the 30-year milestone.

GA110PKM. Image source: Casio America
GA110PKM. Image source: Casio America

The packaging is equally special: the outer box features a design showcasing all 30 Pokémon, including a package shaped like a Poké Ball.

 30 years of Pokémon

This is a special timepiece celebrating 30 years of Pokémon — a great companion for all Pokémon Trainers, who continue to adventure and explore wherever they are.

The GA110PKM comes equipped with the following features:

  • Shock and magnetic resistant technology
  • 200-meter water resistance
  • Analog and digital display
  • 12 / 24-hour time format
  • World time (29 time zones)
  • Five daily alarms, one snooze
  • 1/1000th second stopwatch
  • Countdown timer
  • LED light
White box featuring gold line drawings of Pokemon characters scattered across its surfaces, a G-SHOCK x Pokemon design visible on the side.
Image source: Casio America

The GA110PKM is available for $270 at the G-SHOCK SoHo Store, select jewellers, and online at gshock.com. For more information about the G-SHOCK brand, visit gshock.casio.com/us.



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