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Home Brand Management

Jacquemus, Nike & FFF Fuse Fashion and Football in 2026 World Cup Collection

Josh by Josh
June 5, 2026
in Brand Management
0
Jacquemus, Nike & FFF Fuse Fashion and Football in 2026 World Cup Collection


Jacquemus has partnered with Nike and the Fédération Française de Football (FFF) to launch a lifestyle capsule collection. The line will accompany Les Bleus, featuring stars such as Kylian Mbappé, Ousmane Dembélé, Désiré Doué, and Marcus Thuram throughout the 2026 Football World Cup.

On June 16, 2026, the French national team will play its opening World Cup match against Senegal, winners of the African Cup. Key players are Kylian Mbappé, Désiré Doué, Aurélien Tchouaméni, Marcus Thuram, Warren Zaïre‑Emery, Ousmane Dembélé, and Michael Olise are increasingly recognised as influential figures in both sport and style.

That same day, Jacquemus and Nike will unveil their co‑created lifestyle capsule. Produced by Nike, the French team’s kit supplier, the collection will launch through Nike’s worldwide retail channels.

The jersey comes in a vintage navy blue, detailed with fine vertical red and white stripes. The left side features the iconic white Nike swoosh, while the right displays two stars marking France’s 1998 and 2018 victories, the Gallic rooster, the French flag, and the Jacquemus signature. In addition to the jersey, the collection includes jackets, tracksuit trousers, and shorts presented in the official colours of Les Bleus.

Jacquemus x Nike x FFF: Blending Sport, Style, and Street Culture

At Clairefontaine, the players’ arrivals have evolved into cultural spectacles, drawing the same level of fascination as front‑row appearances during fashion week. Through this collaboration, Jacquemus secures a coveted spotlight with a generation attuned not only to the athletic brilliance of Les Bleus but also to their growing influence as arbiters of style.

Jacquemus x Nike x FFF for World Cup 2026 Image Source: Nike
Jacquemus x Nike x FFF for World Cup 2026 Image Source: Nike

The collection takes its inspiration from a vintage navy Nike tracksuit jacket worn by Jacquemus in his youth, reinterpreting the French national team’s visual identity through his creative perspective.

Rather than relying on the technical fabrics traditionally tied to sportswear, the designer embraces natural and man‑made materials, aligning the capsule with the spirit and sophistication of his ready‑to‑wear collections.

Developed alongside the Sport dans la Ville association, the initiative seeks to foster inclusion and strengthen communities, using sport as a vehicle for connection and opportunity.

The Jacquemus x Nike x FFF collection will be available beginning June 11, 2026, through Jacquemus’ distribution channels. Initiated in 2022, the collaboration between Jacquemus and Nike has produced reinterpretations of several of Nike’s signature models including the Air Humara, J Force 1, Air Max 1, and Moon Shoe and now extends to the French Football Federation.





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