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Home Direct Marketing

Syntax Introduces GenAI-Powered Retail and Apparel Migration

Josh by Josh
April 29, 2026
in Direct Marketing
0
Syntax Introduces GenAI-Powered Retail and Apparel Migration


Combining industry expertise with its proprietary GenAI platform, Syntax automates migrations from SAP AFS to SAP S/4HANA for fashion—reducing risk and accelerating time to value

MONTREAL, QC–Syntax, a leading Canadian global technology solutions provider driving enterprise transformation in the cloud, announced a new GenAI-powered migration offering designed to help organizations accelerate their transition from SAP Apparel and Footwear Solution (SAP AFS) to SAP S/4HANA for fashion and vertical business.

With SAP ending mainstream support for SAP AFS in 2027, many retail and apparel companies are under pressure to modernize their ERP environments. Yet migrating years of custom code has made these transformations difficult to manage and hard to predict. Syntax’s new offering addresses this challenge by combining deep retail and apparel industry expertise with proprietary AI technology powered by the Syntax AI CodeGenie Suite. The approach automates the most complex steps in the migration process—reducing risk while streamlining the transition to SAP S/4HANA for fashion and vertical business.

“Organizations navigating the move from SAP AFS face real complexity—years of customization, tight timelines, and a lot at stake,” said Marcelo Tamassia, Chief Technology Officer at Syntax. “Our AI-driven approach takes the hardest parts of that journey and makes them faster, more predictable, and lower risk, so organizations can focus on what comes next.”

The AI Agent Behind Faster, Smarter Transformation
At the core of the offering is the Syntax AI CodeGenie Suite, which combines agentic AI with Syntax’s deep SAP delivery expertise to analyze legacy code, interpret embedded business logic, evaluate and write clean-core code, and generate documentation and specifications for SAP S/4HANA fashion equivalents—creating a structured and more predictable path to modernization.

For organizations navigating this shift, the offering delivers:

  • Faster migration from SAP AFS to SAP S/4HANA for fashion and vertical business
  • Reduced risk associated with complex custom code transformations
  • Clean-core compliant custom code managed in SAP BTP according to SAP best practices
  • Shorter project timelines and greater predictability across ERP transformation initiatives
  • Real-World Impact at Peerless Clothing

Peerless Clothing, the largest manufacturer of men’s and boys’ tailored clothing in North America, is working with Syntax on its migration from SAP AFS to SAP S/4HANA for fashion and vertical business, leveraging the CodeGenie Suite across its end-to-end development lifecycle.

“Syntax’s AI-driven approach has introduced a new level of intelligence and automation to our migration. We’re seeing faster development timelines than we thought possible, with stronger alignment to SAP architecture and new ways to solve complex problems,” said Pierre Boucher, VP of IT at Peerless Clothing.

In one case, critical functionality (ATP) in the order fulfillment process needed to be adapted to meet the company’s specific business requirements. Using the CodeGenie Suite, Syntax delivered a tailored solution in days—work that would traditionally have taken months and cost hundreds of thousands of dollars in custom development.

“That kind of speed and problem-solving gives us real confidence in the accelerated trajectory of our transformation,” said Boucher.



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