Silverpush, the contextual intelligence company, announced today (9th September, 2025) the expansion of its leadership team in Germany. As vice president DACH, Nasir Khawaja will, effective immediately, drive the strong growth in the DACH region alongside Donovan Anwander, sales director DACH. Silverpush has seen record-level growth in Germany since entering the market earlier this year and expects that to continue with Khawaja’s leadership.
Khawaja brings over ten years of experience in advertising technology, media planning, and sales. He most recently served as director of go-to-market EMEA and APAC at Ogury Germany, where he developed and implemented go-to-market strategies for product launch and market expansion. Prior to that, he worked as agency sales director at Sizmek Germany and activation & client service at OMD Düsseldorf.
“Building and growing innovative products for global markets is my passion,” says Nasir Khawaja, vice president DACH. “I’m delighted to join the Silverpush team in Germany to drive our next growth phase in the DACH region. The combination of entrepreneurial spirit, team strength, and innovative technology at Silverpush convinced me to be part of this journey.”
Driven by strong demand for contextual advertising solutions and thanks to successful acquisitions of major brands like BAYER AG, DWS-Investment, and Campari Group, the DACH market has rapidly developed into a strategic cornerstone for Silverpush in Europe.
With extensive experience in digital marketing and advertising technology, Khawaja will report directly to Paul Briggs, senior vice president Europe at Silverpush.
Paul Briggs, SVP Europe, emphasises the strategic importance of the region: “The DACH market has quickly become the second-largest market for Silverpush in Europe, thanks to the team’s excellent groundwork and the trust our clients place in us. With Nasir, we are bringing an experienced industry expert onto the team to drive our development forward.”
“The first year for Silverpush in the DACH region was intense, exciting, and exceptionally successful,” adds Donovan Anwander, sales director DACH. “We’ve demonstrated that contextual intelligence for video advertising has enormous potential.”
Smart technology, positive market feedback
At the centre of Silverpush’s successful market entry is Mirrors AI, the contextual intelligence engine that analyses metadata content across video and images to deliver relevant ads without depending on first-party data.
The fast-paced growth in the German market is also reflected in partnerships with established media agencies, as Daniela Schindler, director client service at Mindshare (WPP), confirms: “In close collaboration with our clients, we continuously evaluate innovative approaches from new marketing partners like Silverpush. Particularly in contexts like walled gardens such as YouTube, this proves valuable, as external solutions complement existing capabilities and open up new potential for campaign optimisation.”
