25 years of Google Ads

Twenty-five years ago, we began an effort rooted in a powerful idea: We could harness the emerging digital world to help businesses grow in ways almost unimaginable at the time. From that moment, the success of our customers — from mom-and-pop shops and startups, to local blogs and global brands — has been the guiding light of Google Ads.

Since then, we have remained laser-focused on fueling that growth, constantly reimagining what is possible for our industry, our partners and the billions of people who use our products. The breakthroughs have been incredible, from the early days of keyword Search, to the shift to mobile and the first video ads on YouTube, to Google Analytics and AI-powered campaigns.

And we are not slowing down. Generative AI is transforming digital marketing, and I am so proud to see us leading the way with agentic capabilities, tools that automate and optimize campaigns and cutting-edge creative generation. With these new features, we are not only giving businesses of all sizes the ability to scale their creativity, but also helping them reach new audiences and connect with people around the world.

The truth is, the best ads are just answers. They are opportunities for inspiration that respond to people’s challenges, questions and curiosities. Today, with AI as our foundation, we are delivering those answers faster and better than ever before. And there is no better place to find them than on Search and YouTube — where discovery starts and decisions are made.

These achievements would not be possible without the thousands of people who dedicate themselves to this work every day and to our customers and users who continue to push us to excel. This collective passion and relentless pursuit of innovation continues to inspire me.

To our advertisers, publishers, creators and our team: Thank you for 25 remarkable years — let’s make the next 25 even more memorable.