For the sixth consecutive year, YouTube received brand safety accreditation from the Media Rating Council (MRC) — and for the very first time, it was expanded to include YouTube Shorts. With this update, YouTube is the first platform to earn MRC brand safety accreditation for short-form video.
This certification spans our three inventory suitability tiers — Maximum, Moderate and Limited Mode — which give advertisers control to easily manage their preferences across both long-form video and Shorts.
The MRC’s accreditation validates YouTube’s brand safety protections and assures advertisers that their campaigns are running near appropriate content. With Shorts averaging 200 billion daily views, brands can confidently tap into the format’s momentum and YouTube’s creator community.
