It can be confusing to determine what a Mail Shot is as there are quite a few similar terms branded around, Direct mail, E-shot and Mass mailing. However I am here to help you clarify everything!
A form of communication that is sent on mass to current or prospective customers. The purpose of a Mail Shot is to target customers in the most direct and cost effective way.
With online technology evolving, email communication can be included with the term Mail Shot. (Alternatively named eshot).
