What are the latest Hootsuite product features? [Jan 2026]

Looking for the latest Hootsuite product updates? January’s updates focus on faster content creation, more accurate publishing previews, expanded social listening intelligence, and stronger review management.

These updates are designed to help teams strengthen their social presence and refine their strategy for the year ahead.

As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media accounts, monitor conversations across social media networks, and measure social media performance using built-in analytics tools and Hootsuite analytics — all from a single, user-friendly workspace.

Here’s everything we rolled out this month.

Quick summary of January updates:

• Design and publish visuals faster with an improved Canva integration in Create
• Preview X posts more accurately before publishing
• Monitor Truth Social data in Listening powered by Talkwalker
• Track global conversations with Multilingual Conversation Clusters
• Manage and export Google My Business reviews more easily in Inbox
• Optimize posts in real-time with OwlyGPT in Create
• See how AI assistants talk about your brand with LLM Insights
• Filter X comments by organic or paid post type

What are the Hootsuite product updates for January 2026?

Create: Canva integration in Hootsuite

Canva tools in Hootsuite are now easier to find and use in Create, helping teams streamline design and publishing inside their existing workflow. The updated Design with Canva experience lets you create and publish visuals in one seamless flow, connecting directly to your content library and simplifying post scheduling.

This update helps teams:

• Move from design to publishing without switching tools or breaking their social media scheduling process
• Create on-brand visuals using reusable templates
• Speed up campaign execution and strengthen team collaboration

Takeaway: The improved Canva integration makes it easier to design, publish, and streamline creative workflows inside Hootsuite.

Create: Get more accurate X previews

Review your social posts with confidence using enhanced previews that reflect exactly how your X posts will look live. You can now verify captions, images, link previews, and hashtags as you draft — helping you optimize content before you schedule posts.

Why it matters:

• Reduce publishing errors before content goes live
• Support smoother approval workflows across teams
• Improve overall post performance across social channels

Takeaway: Enhanced X previews help you publish with confidence and improve post accuracy before launch.

Listening: Truth Social data in Hootsuite Listening

You can now monitor Truth Social public posts and engagement metrics alongside your other social media networks for a unified view of the conversation inside Hootsuite Listening powered by Talkwalker.

This integration expands your social listening coverage and supports real-time monitoring of emerging narratives shaping public discourse.

This update helps teams:

• Expand listening coverage across more platforms
• Track engagement metrics inside a single dashboard
• React faster to emerging trending topics

Takeaway: Truth Social data strengthens your listening coverage and gives teams a more complete view of online conversations.

Listening: View global trends with Multilingual Conversation Clusters

Conversation Clusters now support multiple languages within a single cluster, helping businesses track discussions at a global level with more in-depth insight.

With multilingual grouping and flexible cluster titles, teams can improve benchmarking, surface brand mentions, and refine global social media marketing efforts more efficiently.

Why it matters:

• Consolidate conversations across languages into unified views
• Strengthen global sentiment analysis
• Save time analyzing international demographics

Takeaway: Multilingual Conversation Clusters make global conversation analysis more scalable and strategic.

Inbox: Never miss a review on Google My Business

Managing and responding to Google My Business reviews just got easier inside the Hootsuite dashboard. Two new enhancements help teams streamline review management and support stronger customer support workflows.

You can now filter unanswered reviews with a single toggle and export reviews for deeper analysis, helping teams maintain faster response times and improve their overall social media performance.

This update helps teams:

• Quickly identify unanswered reviews and trigger timely notifications
• Export feedback for analytics reports or custom reports
• Strengthen customer experience across social and review channels

Takeaway: New review filters and exports make it easier to manage feedback and support customers efficiently.

Create: Optimize your posts with OwlyGPT

OwlyGPT now lives directly in Create as a side panel, helping teams draft, refine, and optimize content without leaving their workflow.

OwlyGPT can detect selected accounts — including LinkedIn, TikTok, and other social media networks — and provide real-time recommendations to improve clarity, tone, and performance before publishing.

Why it matters:

• Improve content before it goes live
• Align posts to platform-specific best practices and the best time to publish
• Strengthen overall social media performance

Takeaway: OwlyGPT helps teams optimize posts in real-time and publish stronger content with confidence.

Listening: Find out how AI tools talk about your brand with LLM Insights

Talkwalker’s LLM Insights give you visibility into how your brand — and your competitors — appear across ChatGPT, Gemini, Claude, and Perplexity.

By analyzing prompt patterns, you can strengthen benchmarking, detect misinformation, and support smarter social media strategy decisions based on how AI tools represent your brand.

This update helps teams:

• Understand how AI assistants shape brand perception
• Identify new opportunities for influencer or brand alignment
• Inform long-term planning using insights that support advanced analytics
  

Takeaway: LLM Insights help you monitor and refine how your brand appears across AI-driven discovery environments.

You can now filter X comments by organic or paid post type in Hootsuite, giving teams clearer visibility into engagement across both organic and social ads.

Thanks to API improvements, comments are correctly associated with their originating post type — helping teams improve reporting accuracy and align results with broader social advertising efforts.

Why it matters:

• Separate paid and organic engagement more clearly
• Support cleaner reporting inside Hootsuite analytics
• Improve campaign analysis across social media accounts
  

Takeaway: Filtering X comments by post type provides a more accurate view of engagement across paid and organic campaigns.

FAQ

Does Hootsuite integrate with Canva?

Yes. The updated Canva integration in Create makes it easier to design and publish visuals inside your existing social media scheduling workflow.

Can I monitor Truth Social in Hootsuite Listening?

Yes. Truth Social public posts and engagement metrics are available in Listening powered by Talkwalker, expanding your social listening coverage.

What is LLM Insights?

LLM Insights is part of the broader Hootsuite product ecosystem, helping teams monitor AI-driven narratives and refine their social media strategy using AI-informed insights.

Want a closer look at these new Hootsuite features? Explore them in your dashboard today — or start a 30-day trial to see how Hootsuite supports smarter social media marketing, deeper insights, and stronger results.